Challenge

Promote the growth and excitement for choosing sustainable fashion through “Up-Cycling” as an alternative to “Fast Fashion”. Devise and refine social media marketing and sales strategy and execution to align with founders vision.

Process & Results

• Conducted competitive landscape analysis to identify trends and key drivers in consumer purchasing decisions for retail.

• Created a SWOT Analysis to support future business strategy and tactics.

• Conducted cold calls to potential clients to raise brand awareness and gather insights to shape future marketing campaigns focused on sustainable clothing.

• Published a blog post advocating for the elimination of fast fashion and promoting the importance of quality over quantity in clothing.